New York bodegas are more than just convenience stores: they are coffee shops, community centers, bars, places to gossip or ask for information. The local bodega is where you buy your morning sandwich, pick up a beer, satisfy your midnight kebab craving, and meet your neighbors. They are culturally vital institutions and an important part of what defines the character of a neighborhood. They have become synonymous with New York.

Bodega JR. is a clothing brand based in Barcelona with an American concept but latin american soul.